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Have you ever dreamt of having your an online store, but stumbled at the first step: finding the perfect product to sell? This blog post can help! We’re about to embark on a treasure hunt to uncover that elusive golden product that’s going to skyrocket your online business. Exciting, isn’t it? Let’s dive in!

Begin by brainstorming – and no idea is too silly. Jot down everything that comes to mind, from the mundane to the outrageous. Think of related products or services you’d like to offer or think of ways in which you could spin existing products into something new. Once you have your list, it’s time to narrow it down a bit.

Look at the trends in your industry. What is selling well? Are there any niches that aren’t being served? Is there a gap in the market you could fill? Look up the competition and see what they’re offering. Take note of their pricing and marketing strategies, as these can give you valuable insights into consumer behavior.

Next, look at customer reviews and feedback. What do they like about certain products? Are there any common complaints? This can help you determine if customers need something better, or if there is an untapped need that could be fulfilled with a product tailored to their needs.

Finally, evaluate your resources. Consider the money and time it’ll take to source materials, run production lines, and package, ship and market the product. Is this feasible for you? Could you streamline the process or outsource certain aspects of it to a reliable partner?

How to Conduct Market Research

Once you have a list of possible products to sell, it’s time to conduct some market research. This is an essential step that will allow you to make informed decisions about your product and pricing strategy.

Start by looking at the existing demand for the product. Are there competitors? What are their prices like? How popular is the product with customers? Searching Google Trends is a great way to get an idea of how much interest there is in different products. You can also use Google Keyword Planner to find products in high demand.

You should also consider customer demographics. Who are they? Where do they shop? What other similar products are they buying? Knowing your customers can help you tailor your product and marketing strategy to the right people, increasing conversions and sales.

Finally, take a look at the cost of production and distribution. How much does it cost to produce or source the product? Are there any taxes or regulations you need to be aware of? Can you offer free shipping? These are all important factors to consider when deciding on pricing.

Finding the perfect product to sell online is no easy task. But with some brainstorming, market research and a clear understanding of your customers, you can uncover the golden product for your online business.

How to Find a Niche Market

If you are looking to stand out from the crowd, a niche market might be right for you. They are smaller, more focused customer groups that cater to specific needs or interests. By catering to these customers, you can create a unique product and carve out your own space in the market.

When looking for a niche market, think about what your customers need that isn’t being offered. Do some research and look at customer reviews. What do they complain about? This can give you valuable insights into what products could fulfill their needs.

Look for gaps in the market and think of ways to fill them. Can you create a product or service that is tailored to their unique needs? Or can you offer something better than what is currently available? Look to add another product in a popular product category.

You can also research customer demographics. Are there any untapped markets you could target? Can you identify the age, income and lifestyle of your potential customers? Knowing who your target audience is will help you create a product that caters to their needs.

Finding a niche requires some strategic thinking and creativity. But it’s certainly worth the effort as it can help you stand out from the competition and create products that customers will love.

Best Ways to Find Product Ideas

Sometimes coming up with product ideas can be tricky, so here are a few tips to get you started.

First, look for inspiration in your everyday life – what products do you use regularly? Are there any products that could be improved upon or made more efficient? What problems have you faced in the past and how could you solve them?

You can also look to trends for inspiration. What products are people buying at the moment? Are there any new technologies or innovations that you could tap into?

Finally, don’t forget about customer feedback – it’s one of the best sources of product ideas. Look at reviews and see what customers like and don’t like about existing products. This can help you create a product that caters to their needs.

Finding the perfect product to sell online isn’t easy, but with these tips and strategies, you’ll be well on your way to success. So what are you waiting for? Get out there and start hunting for that golden product!

how to find products to sell online

How to Find a Reliable Supplier

Once you have an idea of what product you want to sell, the next step is finding a reliable supplier. This is crucial as it will ensure that your customers get high-quality products on time.

Start by researching potential suppliers online and reading customer reviews. You can also use personal connections and industry contacts to find reliable suppliers.

When you’ve narrowed your list down, contact each supplier and ask for samples of their products. You should also request references from past customers. This will help you ensure that they can deliver on time and within budget.

It’s also important to look at the cost of production and shipping. Ask for quotes and compare them to make sure you’re getting the best deal. You should also consider any additional fees such as taxes and insurance costs.

Finding a reliable supplier is an important step in launching your online business, so make sure to take the time to find one that can meet your needs. With a little research and due diligence, you can ensure that you have all the right partners in place for a successful launch.

10 Places to Find Products to Sell

Once you have a clear idea of what products to sell, it’s time to find the right suppliers. Here are ten places where you can source products for your online store:

  1. Ebay – With over 200 million active buyers, eBay is one of the best places to look for new and used items. You can also use their “Seller Center” to learn about pricing and product trends.
  2. Alibaba – With over 10 million active sellers, Alibaba is one of the largest online marketplaces for wholesale products. Many manufacturers are willing to negotiate on price and offer bulk discounts.
  3. Dropshipping – With dropshipping, you don’t have to keep physical inventory. Instead, you can partner with a drop shipper who will store and ship products for you.
  4. Trade Shows – Local trade shows are great places to find unique and creative products to sell online. You can also learn about the latest industry trends and meet potential suppliers in person.
  5. Manufacturer Sites – Many manufacturers have their own websites where you can view their products and contact them for more information.
  6. Amazon – With over 300 million active customers, Amazon is one of the most popular online marketplaces. You can also take advantage of their Fulfillment By Amazon services to store and ship your products for you.
  7. Local Retailers – Small local retailers often have unique and interesting items that you won’t find anywhere else. They may be willing to negotiate a better price for bulk orders.
  8. Craigslist – Craigslist is full of interesting items, from furniture to electronics and more. You never know what kind of gems you might find there.
  9. Local Craft Fairs – Check out local craft fairs in your area where you can meet artisans and find unique items to sell.
  10. Online Auctions – Online auctions are a great way to find hidden gems at discount prices. Be sure to inspect any item closely before you buy it, as there may be hidden defects or damages that you aren’t aware of.

Finding the right product to sell online can be challenging, but with some research and strategic thinking, you can uncover the perfect item for your online store. Good luck!

How to Build a Brand Around Your Product

Now that you’ve found the perfect product, it’s time to build a brand around it! This is essential for creating a recognizable and memorable brand. This is how you establish yourself as an authority in your space.

Start by coming up with a memorable name and logo. You don’t need to spend a fortune on this – just make sure it’s unique and stands out from the competition.

You can create a text-only logo in Canva for free! Find a color palette you like on Pinterest and go with it! You will probably change in this the future, so just pick something nice and go for it. Don’t get hung up on this step. If you have a friend who is good at doing this, enlist their help.

Develop a core mission and values for your brand. What do you stand for? How are you different from the competition? Knowing this will help customers identify with your product and build loyalty.

Make sure to communicate these values through the design of your website, packaging and social media channels. This will create a cohesive look that resonates with customers and strengthens your brand image.

Finally, create a voice for your brand. This should be consistent across all channels and written with the same language and tone of voice. This will help you create an identity that resonates with customers and makes them feel like they are part of something bigger than just buying a product.

These might seem like tedious or unnecessary steps, but you must establish a firm idea of what your business is about. Make it look cohesive and professional. Online shopping is more popular than ever. Branding will help you attract customers online and start selling online.

how to find products to sell online

How to Set Up an Online Store

Once you’ve found the golden product, setting up an online store to market and sell it is a breeze. Start by creating an attractive website that showcases your products and services. Make sure to include all the necessary information customers need to make informed decisions, such as pricing, product specifications, shipping terms, etc.

Add payment processing options so customers can make purchases with ease. Consider using a third-party service provider that offers secure transactions and convenient payment options. Providing multiple payment methods will give customers more control over how they pay for items, making them feel more comfortable purchasing from your store.

Finally, create an email list to keep customers informed about new products, promotions and sales. This is an excellent way to both keep customers engaged and build relationships with them over time.

And that’s it! You’re now ready to start selling your golden product online. With the right strategies, you’ll be seeing a steady stream of satisfied customers in no time. So, happy hunting for that perfect product – and good luck on your journey to becoming an online success story!

For more tips and insights, be sure to check out our blog. We regularly post helpful articles about the best practices for starting an online business, finding the perfect product and building a successful e-commerce store.

How to Create an Effective Product Listing

Once you have found a product that is right for you, it’s time to create an effective product listing. Your listing should be clear and concise, highlighting the key features of your product and including high-quality images.

Start by writing an engaging description that will draw customers in. Use language that resonates with them and emphasize the benefits of using the product to pique their interest. Avoid being too technical – focus on how they will benefit from owning it instead.

Next, include some high-quality images that showcase the product from different angles and sizes. This will give customers a better idea of what they’re buying and make them more likely to convert.

Finally, optimize your listing for search engines by including relevant keywords throughout your description. This will help your product rank higher on Google searches and increase visibility to potential customers.

Putting in the effort to create an effective product listing is essential for engaging customers and driving sales. So take your time crafting yours, and you’ll be sure to see success. Organize your ecommerce store so that each product is in a product category that makes sense.

How to Price Your Products

Once you have sourced your products, it’s time to decide on a pricing strategy. Setting the right selling price is essential as it will determine how much profit you make and how competitive you are in the market.

Start by calculating your costs. How much does it cost to produce or source the product? Don’t forget to factor in any taxes, shipping and handling fees and other expenses. This will give you a baseline for what your pricing should be.

Next, research market prices for similar products. Are there competitors offering lower prices? What unique features can you offer that others don’t? This will help you set a price that is competitive and appealing to customers. If you’re selling trending products, the pricing could be competitive.

Finally, consider customer demographics. Are your products aimed at low-income or high-income customers? What are their other spending habits? Setting the right price for each demographic can help you maximize profits while still offering good value to customers.

Pricing your products correctly is essential for success. With the right strategy, you can make sure that your products are competitive and appealing to customers.

how to find products to sell online

Tips to Promote Your Product Online

Once you’ve got your product ready to sell online, it’s time to start thinking about how to promote it so that you build a profitable online store. Here are some tips for getting the word out about your new product.

First, use SEO tactics to make sure your product shows up in relevant searches on search engines like Google and Bing. Use keywords that customers are likely to use when searching for products like yours, and write content that is optimized for SEO. Use a tool like Google Keyword Planner to help.

Social media can also be a great tool for promoting your product. Create a profile for your business and start engaging with potential customers. Run contests, offer discounts, and post content related to your industry to build relationships with customers.

Additionally, consider advertising on websites like Google Ads or Facebook Ads. This can help you reach more potential customers quickly and easily.

Creating an effective online promotion strategy takes some time and effort, but it’s worth it in the long run. With these strategies in place, you’ll be well on your way to making your online business a success.

how to find products to sell online

Partnering with a Brand Ambassador

Partnering with a brand ambassador can be an effective way to increase the visibility of your product. A brand ambassador is someone who loves your products and will help spread the word about them through their own social media channels. This can be a great way to reach new potential customers.

To find a suitable candidate, start by looking at influencers in the same industry as you. Look for someone who has a lot of followers and is passionate about your products. Reach out to them and ask if they would be interested in becoming an ambassador for your brand.

Once you’ve found a partner, provide them with the information they need to start promoting your product. This could include product images, videos and descriptions, as well as any marketing materials that you have. Additionally, don’t forget to put together an incentive package for your ambassador, such as discounts or free products.

Partnering with a brand ambassador can be a great way to get the word out about your products and reach new potential customers. So if you’re looking for a creative way to promote your product online, give it a try!

These are just some of the strategies and tips you can use to find a product to sell online. With a bit of research and effort, you can create an effective business that meets customer needs and delivers value. So get started today, and you could soon be on your way to success.

Tips & Tricks for Finding a Product to Sell Online

When you’re starting out, it can be difficult to know where to look for that perfect product. Here are a few tips and tricks to help you find the ideal item to sell online:

  • Become an active member of your industry’s community and network with other sellers. This will give you access to insider information about what products people in your market are looking for.
  • Attend trade shows and exhibitions to get a better idea of the current trends. This is also a great way to meet vendors and manufacturers who might be able to provide you with products at competitive prices.
  • Visit industry websites and forums, as these are packed with valuable resources that can help you find the perfect product for your store.
  • Constant research is key. Keep an eye out for new products and technologies that could be potential goldmines.

By following these tips, you’re sure to find the golden product you need to get your online business up and running! With a little bit of hard work and dedication, you’ll soon be reaping the rewards of success.

Best E-commerce Platforms for Selling Online

Now that you have the perfect product, it’s time to choose the best e-commerce platform to showcase it. There are various platforms available for selling products online, each with its advantages and disadvantages.

Popular options include Shopify, eBay, Amazon, and WooCommerce. Each of these platforms offers a range of features that make setting up an online store easy and efficient.

For example, Shopify allows you to design custom product pages while eBay and Amazon offer powerful search engine optimization tools to help you get your products seen. WooCommerce is a great choice if you’re looking for an open-source solution that offers more control over how your store looks and functions.

Successful online stores can be created with all of these platforms. Choose the one that is right for you and your business model.

Shopify vs. eBay

Shopify and eBay are two of the most popular e-commerce platforms for online sellers. Both offer powerful features that make it easy to promote, manage, and sell your products online. Here’s a brief overview of each platform:

Shopify is an all-in-one e-commerce solution that makes it easy to create product pages, manage orders, and accept online payments. It also offers an extensive range of themes and templates to help you customize the look of your store.

eBay is a marketplace where customers can search for products from any seller on the platform. Listing fees for eBay are typically lower than Shopify’s monthly subscription fees, but it’s important to note that eBay also takes a percentage of each sale.

Ultimately, it’s up to you to decide which platform is best for your business. By weighing the pros and cons of Shopify vs. eBay, you can make an informed decision that will help you get your products out into the world the most quickly and cost-effectively as possible.

how to find products to sell online

Amazon FBA: What You Need to Know

Amazon FBA – or Fulfillment by Amazon – is a service offered by the e-commerce giant that allows third-party sellers to store their products in Amazon’s warehouses and have them shipped directly to customers. This is a great solution for online sellers looking for an efficient and cost-effective way to manage their inventory and fulfill orders.

To use Amazon FBA, you’ll need to pay a listing fee or a monthly fee as well as ongoing storage fees. You’ll also have to meet certain criteria, such as having a professional seller account and sending your products in the approved packaging that Amazon requires. It’s important to consider these factors before signing up for the service.

That said, Amazon FBA is an excellent solution for those who want to streamline their e-commerce operations. With Amazon’s reliable and secure fulfillment services, you can focus your efforts on growing your business instead of managing every order individually.

With Amazon FBA you can sell products sourced from wholesale companies, from other retailers, and you can also sell handmade or digital items. Having a private-label product manufactured is also an option. Use Jungle Scout for market research before you purchase wholesale products.

Amazon FBA is a tool you can use in addition to Shopify, Ebay or WooCommerce. It allows you to outsource some of the labor of packing and shipping orders, freeing up your time to do other important tasks.


WooCommerce is an open-source ecommerce platform that’s perfect for those who want more control over the look and feel of their store. In addition to providing a comprehensive range of features, WooCommerce also offers access to a wide selection of themes and plugins to help you create a unique experience for your customers.

Unlike other platforms such as eBay, WooCommerce isn’t a marketplace. This means that you’ll need to find your own customers and market your store to the right audience. However, with the right strategies in place, you can create an effective online presence for your business.

Whether you’re just starting or looking to upgrade from an existing platform, WooCommerce is worth considering. With its powerful features and flexible customization options, this platform will help you take your e-commerce store to the next level.

WooCommerce is free, but it will require that you have a secondary server from your hosting company. This can be a great option if you want to add a shop feature to your existing website.

No matter what platform or products you choose, remember that dedication and hard work is key. With the right strategies in place, you can be sure to find success in selling your products online! Don’t give up on finding that perfect product and creating a successful store. With the right attitude, you’re sure to succeed!


Etsy is an online marketplace where you can showcase and sell your own handmade products. Here, buyers can shop for unique items from independent sellers all over the world. If you’re looking to get your creative products out there, Etsy might be the perfect e-commerce platform for you.

Creating an Etsy store is easy, and it’s very inexpensive to list your products. There are also no monthly fees for using the platform. You will, however, be charged a small listing fee of 20 cents per item and a transaction fee of 6.5% when buyers complete their purchase.

Etsy is an excellent way to reach buyers who are specifically looking for handmade products that can’t be found anywhere else. With its wide selection and easy-to-use tools, you’re sure to find success in selling your unique products on Etsy.

You don’t have to only sell handmade items on Etsy. You can also sell print on demand items or digital products.

Your goal on Etsy should be to find a way to get customers on your email list so that you can move them over to your own online store. When you have an Etsy shop, you technically have your own online business, but you’re also doing business on someone else’s ecommerce marketplace.

Consider Etsy an income stream, but don’t build your entire ecommerce store there. The goal should always be to eventually have your own store on Shopify or Woo Commerce where you make the rules.

how to find products to sell online

Partnering with Manufacturers to Grow Your Business

Partnering with a reliable manufacturer can help you take your e-commerce business to the next level. Having an experienced manufacturer on board will make it easier to create, package and ship products faster, which in turn means potential customers won’t have to wait so long for their orders.

Consider asking manufacturers if they can provide you with samples or prototypes of products before committing to a large order. This is an excellent way to test the quality and reliability of the product without having to invest too much money upfront.

Additionally, some manufacturers may even offer marketing support such as promotional materials and advertising campaigns that can help you reach a wider audience.

By finding the right manufacturing partner, you can develop and expand your e-commerce business far more quickly and with less risk. So don’t hesitate to reach out to manufacturers today – it could be the catalyst that drives your business forward!

Frequently Asked Questions

How do you find out which products are in demand?

The best way to find out which products are in demand is to do market research. This can include looking at what sells well on other online stores, researching consumer trends and reading customer reviews for similar products. Make sure you also look into any competitors selling the same product so you have an idea of what kind of prices and promotions they’re offering. By doing this research, you’ll be able to identify the potential demand for your product and create a successful strategy for selling it online.

What should I consider when choosing an e-commerce platform?

When choosing an e-commerce platform, you should consider factors such as cost, ease of use, customization features and payment options. You should also consider the scalability of the platform to make sure it can grow with your business. Finally, if you’re selling physical products, make sure you do some research into the fulfillment services and shipping options available. ons. It’s also important to research how reliable

By considering all these factors, you’ll be able to find a platform that’s right for your e-commerce store and get you started on the path to success.

What are the best practices for marketing my e-commerce store?

The best way to market your e-commerce store is to build an audience and engage with customers through social media platforms, email campaigns, content marketing and more. You can also consider running online ads, using influencer partnerships or offering discounts to attract new customers.

Additionally, it’s important to optimize your website for SEO so that potential customers can find you online. Finally, make sure you provide excellent customer service and use data from analytics tools such as Google Analytics to track how customers are engaging with your store. These strategies will help ensure that you’ve found your target market and that your ecommerce business is successful in the long run.

How can a business coach help me grow my online business?

A business coach can help you in a variety of ways. A coach can help you create a plan to reach your business and financial goals so that you are not totally overwhelmed by the process. A coach can help guide you toward the right path for you, letting you weigh the options and make the decisions.

Hiring a business coach can give you a built in accountability partner to keep you on track.

Click here to book your free discovery call to see how I can help you design and grow the business of your dreams.

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