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Are you looking for ways to increase the efficiency of your ecommerce business? Automation can be a great way to help you save time and money while ensuring that your customers are getting the best shopping experience possible.

How to automate your ecommerce business

Are you looking for ways to increase the efficiency of your ecommerce business? Automation can be a great way to help you save time and money while ensuring that your customers are getting the best shopping experience possible.

1. Identify core processes: Take a step back and assess your current online business operations – what ecommerce processes are taking up the majority of your time? These are the repetitive tasks that you should consider automating first, and can be small tasks or large tasks. Examples include order processing, managing inventory, and customer interactions.

2. Establish your automation goals: Once you’ve identified what processes to automate, set a goal for each process. This will help you measure how successful your automation efforts are and ensure that everything is running smoothly.

3. Invest in automation technologies: Once you’ve identified your processes and goals, it’s time to invest in the technology that can help you automate those tasks. Look for ecommerce solutions that integrate with existing systems, as well as tools or platforms that offer customization options to suit your specific needs.

4. Monitor progress: Automation isn’t a set-it-and-forget-it solution. Once you’ve implemented your automation plan, make sure to monitor its progress and adjust as necessary. This will help ensure that you are getting the maximum efficiency out of your automated processes.

By following these steps, you can automate your online business for maximum efficiency and start leading a more stress-free and successful business, which leads to a better customer experience.

Automated Workflows to Consider

Successful ecommerce businesses use a variety of workflow automation tools to help with tasks like email marketing, customer service reports, social media, and marketing. We tend to get stuck with time-consuming tasks, and sometimes this results in lost revenue. You can create automated workflows to save time and frustration.

  • administrative tasks
  • order processing and fulfillment
  • customer service
  • management of inventory
  • social media posts
  • email marketing automation
  • data analysis and reporting
  • financial processes such as payment processing, invoicing, account reconciliation, etc.
  • customer feedback and reviews
  • product updates and maintenance
  • website updates and maintenance
  • integrating automation with existing applications, systems, or websites
  • custom automated workflows to suit your specific needs

Monitor the progress of manual tasks to ensure maximum efficiency. Automation can help you save time, money, and resources while ensuring that your customers are getting the best shopping experience possible. This builds customer loyalty and will assure new customers that you will take care of them. Plus, it will turn them into repeat customers.

Manual tasks can be very time-consuming, but refining the business processes for your ecommerce store can increase customer satisfaction, reduce human error, turn manual tasks into something hands-free, and help your business grow. It’s like having a customer support team.

Best Ecommerce Automation Software


Shopify is the perfect one-stop solution for businesses of any size. With Shopify, you can easily build and customize an online store to meet your needs, as well as sell in multiple places such as web, mobile, brick-and-mortar locations, and pop-up shops – all from one platform! Shopify is completely cloud-based and hosted by us, so all software and server upgrades are handled with ease. This means that you can access your business from anywhere with an internet connection when it’s most convenient for you.

What makes Shopify the ideal choice for an ecommerce businesses? Our product groups technologies together and seamlessly integrate them into one platform making it easy to access any other business tools necessary to make Shopify work for your business. They provide a helpful support team so that you can troubleshoot any issues or get advice with ease.

a tablet and a laptop


BigCommerce is the perfect platform for businesses both established and rapidly growing. With built-in SEO features, you can improve your product’s organic visibility as well as gain customer insights into page performance with the analytics dashboard.

Pre-built responsive templates make designing your eCommerce store quick and easy, and you will be able to accept payments quickly and securely from a wide range of 3rd-party payment services including PayPal. You can even integrate with popular marketplaces so you can access more customers than ever before!

Increase your sales on social channels, keep track of all in-store sales using native POS systems, and switch between storefronts with a single login – all this is possible when you use BigCommerce!

No worries about scalability either, BigCommerce provides you with scalable catalogs, API reporting, and analytics tools with 99.99% uptime reliability.


WooCommerce is a flexible and open-source commerce solution built on WordPress. If you’re looking for an easy way to manage all of your online purchases, WooCommerce has everything you need to make running your business smooth and efficient. It’s free to use, but does require a secondary server from your hosting company.

WooCommerce makes it easy to add in types and categories for every product you sell so that you can easily stay on top of your product management. You also have the freedom to customize each product with attributes like size and color so that customers can find exactly what they need quickly and easily. Plus, you can even provide special prices like discounts and promos by creating sales rules that are tailored to your store’s needs.

WooCommerce also allows users to monitor customer orders sent through the website as well as create offline orders manually. It even provides a built-in sales report so you can get an in-depth look into how your business is doing at any given time. And don’t worry about payment processing either – they offer a variety of payment methods including cash on delivery (COD), bank transfers, digital payments, and more that are compatible with popular payment gateways such as Doku, Paypal, and Stripe.

Ecommerce Automation Tools


ShipStation is the go-to solution for your shipping needs. With its quick and easy setup, you can now generate discounted shipping labels and get the best rate in the market. Print one label or batch orders to rapidly create multiple labels; no more tedious copy and paste! Furthermore, their branded shipping service allows you to provide your customers with a personalized and memorable delivery experience at no extra cost.

You also don’t have to worry about inventory anymore as ShipStation provides efficient inventory management from your warehouse or remote locations. Stock levels are visible in real-time, while their custom reports make sure that you never run out of stock again. They make integration with multiple marketplaces, shopping carts, and order management systems easier than ever so you can spend less time on managing logistics and more time selling. Say goodbye to tedious shipping tasks.


When it comes to improving workflow and getting more out of your day, Zapier is the perfect tool. Zapier is an online platform that makes automating tasks easy by connecting with the apps and services you use daily. No matter what your work routine looks like, Zapier has integration with countless destinations so you can find exactly what works for you.

From sharing a new post on LinkedIn right away, adding events to Google Calendar, or even receiving an alert in Slack when you’ve received an email with an attachment – Zapier helps create a smarter and customized workflow to save you time and make it possible to focus on the important parts of your work.

Businesses can also take advantage of this automation tool by connecting their shopping cart software like Thrive Cart to their course platform or linking their Shopify account with an order fulfillment center.

how to automate your online business

Best Practices for Ecommerce Automation

1. Use automation to save time: Automation should be used as a way to help you save time on repetitive tasks so that you can focus on more important aspects of your business.

2. Set up automation correctly: Make sure that your automations are set up and functioning correctly so that you can get the most out of them. This requires you to know how ecommerce automation works. Use it to simplify tasks, not make things harder.

3. Monitor progress regularly: Regularly check the performance of your tasks to ensure they are running smoothly.

4. Test automation with real data: Whenever possible, test automated tasks with actual data from customers or products to ensure accuracy.

5. Keep security top of mind: Be sure to stay up-to-date on the latest security protocols and measures when implementing automation, as this will help keep your customers’ data safe. You don’t want to be known for a bad customer experience. Customer loyalty is important.

6. Make use of available resources: Take advantage of tutorials and guides from the ecommerce automation software or tool you are using to get the most out of it. Learn how to take advantage of customer segmentation, automated emails, and abandoned cart recovery, which can ultimately help you make more money in your online store.

7. Automate customer service: Automation can be a great tool for helping you provide better customer service and make sure that all inquiries are addressed quickly and accurately.

Best Marketing Tools


Kartra is the perfect all-in-one platform for business owners looking to get an edge over their competition. Its innovative SaaS platform offers a variety of features that will help you attract, engage, and convert potential customers, such as pre-made templates for building pages and forms that are easy to customize with its drag-and-drop interface.

You can even track your links using Kartra’s link-tracking software. In addition, it also offers video hosting capabilities along with email marketing, marketing tools, and a shopping cart. This makes marketing campaigns easy to implement.

Kartra is the software that I use to run my business. No more wondering if your course platform and email service integrate. Kartra is an all-in-one. You can try Kartra free for 14 days to see if it’s a good fit for your business.


MailerLite is a comprehensive email platform that will make your life easier and help you better engage with customers. With MailerLite, you can create customized newsletters to promote your specials, products, or services. They provide you with email campaign optimization tools such as A/B split testing of subject lines and email content.

You’ll be able to build forms and targeted pop-ups to grow your email list as well as segment subscribers by their characteristics (age, gender, country) and activities (email clicks & opens). Plus, you can easily create emails, landing pages, opt-in forms, and (mini) sites.

You can even set up their automation features to send a welcome sequence to new customers or build a 10-stage multi-flow onboarding process. It’s also free up to 3,000 emails per month.


ConvertKit is an email marketing software designed to help you take your business to the next level. It’s what I used before Kartra, and I highly recommend it. With its customizable landing page templates, create unlimited custom landing pages and forms that are automatically sent to new subscribers. Plus, our flexible audience management system helps you organize your contacts based on their interests and behavior.

The email editor has all the tools you need to make your newsletter engaging, while customizable email templates make it easy for you to design beautiful emails that stay true to your brand identity. Our 99.8% delivery rate ensures that your messages reach their destination promptly.

Their easy-to-use visual automations help you build subscriber journeys with pre-built templates or create your own paths with an intuitive visual builder – making it easier than ever to manage your list and automate your marketing efforts.

Finally, ConvertKit also gives you the ability to monetize your list by offering paid products, subscriptions, and brand sponsorships – helping you increase revenue from every subscriber.

how to automate your ecommerce business

Frequently asked questions about ecommerce automation:

How do I automate my ecommerce business?

You can automate your ecommerce business by utilizing software platforms and tools such as Shopify, BigCommerce, and WooCommerce. You can also use automated workflow tools like ShipStation and Zapier to help with tasks like email marketing, customer service reports, social media, and marketing efforts.

What are the best practices for automation?

The best practices for automation include using it to save time, setting up automated processes correctly, monitoring progress regularly, testing with real data when possible, keeping security top of mind, making use of available resources and tutorials from the software or tool you are using, automating customer service and making use of analytics to identify areas where automation could help improve efficiency.

What is an example of ecommerce automation?

An example of ecommerce automation is using software tools like ShipStation to automatically fulfill orders. This tool can help you streamline the ordering process, send out automated emails in response to customer inquiries, and manage inventory levels. You can also use email service providers like ConvertKit to create workflows for things like lead generation, abandoned cart recovery, and marketing campaigns. Automating these processes can help you save time and provide a better overall customer experience.

What are the benefits of ecommerce automation?

The benefits of ecommerce automation include saving time, improving efficiency, reducing overhead costs, providing better customer service, and increasing sales. Automation also helps with tasks such as inventory management, order processing, and email campaigns.

Key Takeaways

  • Identify core processes that you should consider automating first
  • Establish automation goals for each process to measure success
  • Invest in ecommerce solutions and tools that offer customization options
  • Monitor progress to ensure maximum efficiency
  • Use existing resources from your automation software or tool
  • Follow best practices for ecommerce automation, including security protocols
  • Invest in marketing automation tools to take your business to the next level.

Automating your ecommerce business can help you save time and money while increasing customer satisfaction. Investing in the right automation technologies, such as ecommerce platform solutions and tools, will help you get the most out of your business processes.

Have you automated your ecommerce business yet? If not, what steps are you taking to get started?

Let us know in the comments below!

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