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Are you considering starting an online store, but don’t know where to begin? Starting an ecommerce store can be a daunting task, but with the right preparation and planning, it can be a rewarding journey. From finding a supplier and creating a business plan to setting up your store and promoting it, there are many steps you need to take before launching your ecommerce business.


The e-commerce industry has witnessed an unprecedented boom in recent years, and with the increasing popularity of online shopping, starting your own online store has become an appealing entrepreneurial endeavor. Whether you’re a seasoned business owner or a budding entrepreneur, taking your products or services online opens up a world of opportunities to reach a broader audience and boost your sales potential.

However, before you dive headfirst into the vast ocean of online retail, it’s crucial to equip yourself with the necessary knowledge and lay a solid foundation for success. To help you navigate this exciting but challenging journey, we’ve compiled a comprehensive list of the top ten things you need to do before opening your online store.

From refining your business concept to setting up a user-friendly website, we’ll guide you through the essential steps that will maximize your chances of standing out in the digital marketplace. So, whether you’re planning to sell handmade crafts, fashionable apparel, or digital products, this article will provide you with the essential insights and actionable tips to set your online store up for triumph.

So, let’s embark on this journey together and uncover the key factors that will shape your online store’s success. By following these ten critical steps, you’ll be well-prepared to navigate the complexities of the e-commerce landscape and establish a thriving online presence. Get ready to transform your entrepreneurial dreams into a reality by unleashing the potential of your online store.

10 things you need to do before starting an online store:

1 . Do your research

Before you open your own online store, it’s important to do your research. This includes understanding the different types of ecommerce platforms, understanding what type of products you can sell online, and understanding the laws and regulations that apply to online businesses.

You’ll also need to secure a sales tax id and business funding.

2 . Choose a niche

It’s important to choose a niche. A niche is a specific market that you can target with your products. By choosing a niche, you’ll be able to better target your marketing efforts and appeal to a specific group of customers.

There are a lot of ecommerce stores out there. You will want to stand out among the crowd and be able to be found in search engines. If you are trying to sell everything to everyone, you’ll sell to no one. Defining your niche is super important!

3 . Find a supplier

Once you’ve chosen a niche, you’ll need to find a supplier for your products. If you’re selling physical goods, you’ll need to find a wholesaler or manufacturer that can provide you with the products you need. If you’re selling digital goods, you may be able to create the products yourself or source them from another company.

online business checklist and starter kit

4 . Create a business plan

It’s important to create a business plan. This document will outline your business goals, strategies, and how you plan on achieving them. Creating a business plan will help ensure that your business is on track and will help you attract investors or loans if needed.

One of the most important decisions you’ll need to make is choosing a business model. A business model is the framework or structure in which your online store operates. There are a variety of different business models that you can use for your business, such as dropshipping, subscription- stores, or online marketplace stores.

You’ll also want to determine the type of methods you’ll accept. You can choose to accept credit card payments, PayPal, or another third-party payment processor. It’s important to make sure you select a payment gateway that has secure data encryption and other security features to protect your customers’ sensitive data.

You can also incorporate an online store into a brick and mortar store that you already own. Having this business structure allows you to find your target customers both online and locally. Online sales can provide income when your brick and mortar business is slow. You will need to adjust your marketing strategies to include the sales from your physical store and online shoppers.

5 . Choose an ecommerce platform.

Once you’ve done your research and created a business plan, it’s time to choose an ecommerce platform. That’s a software solution that enables you to create and run an online store. There are many different options available, so it’s important to choose one that meets your specific needs. Factors to consider include cost, features, user experience, and scalability. Take your time to research the different options available so that you can make an informed decision about which platform is best for your business.

When it comes to choosing a checkout platform, there are two popular choices: WooCommerce and Shopify.

WooCommerce is a free open-source solution that can be used to create an online store with WordPress. It provides a range of features like shopping cart functionality, payment gateway integration, product management, and more. WooCommerce needs a secondary server, so check with your website host to set that up.

Shopify is a paid platform that offers a wide range of features for creating an online store. It allows you to customize the look and feel of your store, manage inventory, calculate taxes, set up shipping rates, and more. Plus it has some great marketing tools which can help you get your store noticed

Both WooCommerce and Shopify are reliable ecommerce solutions and can be used to create an effective online store. So it’s important to consider your specific needs before choosing one. That way you can make sure that the platform you choose will meet your business requirements.

Additionally, if you’re looking for a more comprehensive solution, there are also many other platforms available like BigCommerce and Magento. So take the time to research your options and choose the best platform for your business.

6. Set up your ecommerce website.

After choosing an ecommerce platform, it’s time to set up your store. This process will involve adding products, creating pages, and configuring shipping and payment options.

With a platform like WooCommerce or Shopify, you can customize your store’s look and feel, manage inventory levels, set up shipping rates, calculate taxes, and more. Both offer secure payment gateway integrations for securely processing payments from customers on your checkout page. Plus they come with great marketing tools to help increase the visibility of your store. Get started today and take advantage of all that these powerful ecommerce solutions have to offer!

A smooth checkout process is essential for boosting customer satisfaction in any online store. That’s why it’s important to ensure that your checkout pages are properly optimized to provide users with a seamless experience while they complete their purchases.

Consider setting up multiple currency options so customers can choose the one most convenient for them; add trust badges if needed; create cart abandonment emails; make sure the page loads quickly; include Apple Pay & Google Pay integration as an option–this list goes on! Be sure to also test out other features such as coupon code redemption or gift card redemption before launch too in order to ensure everything runs smoothly when customers check out.

It’s important to test everything with your payment provider to make sure that you can accept payments online before your launch.

10 things you need to do before starting an online store

7 . Promote your online business

Once your store is up and running, it’s time to start promoting it. There are many different ways to promote an online store, including paid advertising, social media marketing, and search engine optimization (SEO). It’s important to experiment with different sales channels to find what works best for your business.

You can also create content such as blog posts, videos, and podcasts with the help of Jasper AI to help you save time and reach a wider audience. Optimize each piece of content for your target keywords, so it’s easy to find on search engine results pages. Additionally, don’t forget to use digital marketing, such as email marketing campaigns and posts on your favorite social media platform to keep customers informed about deals and promotions.

Don’t forget to measure your results. There are many tools available that can help you track the performance of all your marketing campaigns. This will give you insight into which activities are driving the most sales and allow you to adjust your approach accordingly.

8 . Process orders and ship products

Once you start receiving orders from customers on your ecommerce site, it’s time to start processing them and shipping the products out. This process will involve packing and shipping the products, as well as keeping track of store inventory levels so that you can restock when necessary. It’s important to provide excellent customer service during this process so that customers will want to order from you again in the future

9. Utilize influencers in your marketing strategy

Influencer marketing is a great way to reach a wider audience and increase awareness of your online store. Influencers are individuals with large followings on social media platforms who have the power to sway their followers’ purchasing decisions. By offering free products or discounts to influencers, you can get them to promote your store and to their followers.

They may bring in sales from people that are beyond your existing customers, and maybe a few that are not usually in your target audience. This method of advertising can help to cut down on marketing costs and bring in repeat customers. It’s also another way to utilize online advertising.

10. Analyze your online store’s performance

Once your store is up and running, it’s important to analyze the performance of your store. This will help you understand what’s working and what needs to be improved. You can use analytics tools such as Google Analytics and Facebook Insights to track key metrics such as website visits, conversions, and sales. Tracking your business online is the only way to know if you have a profitable business.

Take a look at your credit card processing fees, shipping costs, and overall profit margins. Is there anything you can adjust to make more sales? How does your product selection compare to that of other online stores or brick and mortar stores?

How should you choose a business name?

When it comes to choosing a business name, there are several factors to consider. First, make sure the name reflects your brand and is memorable, easy to spell and pronounce.

Additionally, check that the domain name you want for your store is available, and research any trademarks or regulations related to that particular industry.

Finally, think about how search engine optimization (SEO) could be affected by the name you choose. You want to make sure that customers can easily find your business using search terms related to what you sell. With these factors in mind, you should be able to come up with a memorable and appropriate business name for your online store.

Should your store be structured as a sole proprietorship or a limited liability company?

Whether you should structure your online store as a sole proprietorship or a limited liability company (LLC) depends on your particular business needs.

A sole proprietorship is a simple and inexpensive business structure that allows you to keep all the profits of your business. This structure, however, also puts you personally at risk for any debts incurred by the business.

An LLC, on the other hand, provides some personal protection from business liabilities and debts., this structure is more expensive to set up and requires you to file additional paperwork with your state government. It might also involve giving up a portion of your profits for taxes or certain fees.

Ultimately, the decision between these two choices should be based on your particular business needs. Consider consulting with a business lawyer or accountant to help you decide which structure is best for you and your online store.

Should you hire a business life coach?

Hiring a business life coach to help you in setting up your online business can be a game-changer for many reasons. While starting on your entrepreneurial journey can be exhilarating, it can also be overwhelming and filled with uncertainties. That’s where a business life coach comes in, offering invaluable expertise, guidance, and support to help you navigate the intricacies of building a successful online business.

First and foremost, a business life coach brings a wealth of experience and knowledge to the table. They have likely worked with numerous entrepreneurs and business owners, gaining insights into various industries and understanding the challenges and opportunities that arise when starting an online business. Their expertise can prove invaluable in helping you make informed decisions, avoid common pitfalls, and develop effective strategies tailored to your specific goals.

A business life coach can also serve as a trusted accountability partner throughout your entrepreneurial journey. While it’s easy to get overwhelmed or sidetracked when working independently, a coach provides structure and ensures that you stay on track with your goals and milestones. They help you identify your strengths, weaknesses, and blind spots, and work with you to develop a personalized action plan to address them. With their support and encouragement, you’ll be motivated to take consistent action and push through challenges, keeping you focused on achieving long-term success.

In addition, a business life coach offers a fresh perspective and an objective lens to assess your ideas and plans. They can help you brainstorm innovative solutions, identify untapped opportunities, and challenge your assumptions. By asking thought-provoking questions and providing constructive feedback, they encourage you to think critically and make sound business decisions. This external viewpoint can be really valuable, helping you see beyond your own biases and limitations to uncover new possibilities for growth and success.

Click here to book a free discovery call today, and find out how I can help you create the business of your dreams!


These are ten things you need to do before starting an online store. By doing the necessary research, creating a comprehensive business plan, finding the right platform to host your store, developing a marketing strategy, and using analytics, you will be well on your way to running a successful online store.

10 things to do before starting an online store

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